Campaigns

4600 MHCA SAFE Roads Ad 300x150_Construction4600 MHCA SAFE Roads Ad 300x150_Emergency

As part of the SAFE Roads campaign, messages targeted at motorists will be asking them to slow down and exercise caution when driving past road construction projects.

Soon you’ll be seeing radio, billboard and transit bus ads urging motorists to simply slow down when driving through construction zones. This marks the first year we will target motorists during traffic reports.

Here is our messaging:

Message #1

To you it’s a road, to snow removal operators it’s their workplace. Stay back, stay safe this season so operators get home safely. A message from the SAFE Roads Committee.

Message #2 

To you it’s a road, to utility workers it’s their workplace. Spot the signs, slow down, and watch for workers so they get home safely. A message from the SAFE Roads Committee.

Message #3

To you it’s a road, to emergency workers, it’s their workplace. Spot the beacons, slow down. Watch for workers so they get home safely. A message from the SAFE Roads Committee.

 

This initiative is building on the SAFE Work Manitoba brand and is helping all of us to branch out our safety message. We’re all motorists, and we all have a responsibility to make sure those road construction workers, utility employees and emergency service workers working within a public right of way get home safely at the end of each day.

An open road can pose safety issues for anyone, especially when the road is your workplace and there are 2,000 lb vehicles rushing past you a few feet away. Motorists need to take precautions and share the road with those who are out there doing their job.
Remember to drive safely this summer!

Thank you for your support!!

SAFE Roads Committee

Chris Lorenc,B.A., LL.B.,

Chair

SAFE ROADS